While it is significant for companies and their employees to be the agents of change every day of the year, many organizations take advantage of International Women’s Day to increase awareness, provide data, relate progress, and encourage participation in ongoing efforts to increase the number of women in leadership roles.

International Women’s Day is an excellent opportunity to celebrate the women who have paved the way towards your organization’s progress, yet at the same time, it is a reminder of the inequality that plagues society. We must continue to support our leaders, innovators, and risk-takers for thinking forward and increasing the possibilities for women around the globe.

Regardless of whether you’ve been celebrating for years or just heard about the party, below discussed are few ways your company can get involved in a celebration of the women who impact you and your organization every day.

Celebrate Unsung Women Champions

The women at leadership level might be well known, but what really matters are the ones that are at the bottom of the organizational chart or hierarchy. You will have people who are silently working away to glory without being recognized. There will be a great musician, sports champion, theatre artist, painter, biker. These people will never come out to express their talent. Show them that you really care for their expertise and talent. Find such talent and recognize them. Make them feel proud of themselves and in turn make all your employees feel proud to be working with such great talent.

Say, Thank You!

One of the simplest ways to celebrate International Women’s Day is encouraging employees to thank women who have made an impact on their lives, whether those women are in family, colleagues, customers, partners, or well-known leading ladies in the world of music, politics, sports, or business. Gratitude is contagious, so giving people an easy way to recognize amazing women in their lives and saying them thank you in one or other way is a simple way to create a significant amount of inspiration and conversation in your company. 

Give Back

Empowering women isn’t just good for your brand, it’s good for your business: studies show teams with more women perform better and companies with women in leadership roles outperform those without female leaders so everyone at your organization should have a vested interest in creating a workplace that actively empowers and engages female employees in a meaningful way. Start a dialogue, run an event, thank someone you admire, but whatever you do, don’t be afraid to get started–creating even one conversation or opportunity can have a huge impact on your employees, partners, customers, and your company’s commitment to women.

Bottom line, this is a great opportunity for you to start changing the culture at your workplace. Women’s day is just an excuse and don’t limit it to one day or a month.